Offering the travel industry almost 2 months of digital trade show experience, spanning 50 days
Exhibitors from over 50 countries will meet with top Chinese buyers from over 200 leading travel agencies and companies
Strong partnerships with Wyndham Hotels & Resorts, European Travel Commission, Trip.com Group, Meituan and many more
Executive interviews with leading professionals from travel organizations, destinations, travel services, hospitality and MICE
The Marketplace for China’s Travel Industry is once again attracting a diverse exhibitor representation, quality buyers and sees a strong line-up of partners this year. The 4th edtion of ITB China will be held as a purely virtual event, offering all participants a digital platform to meet, chat and exhange ideas with key industry players worldwide. The virtual platform will open on 8 November and run for two months until the end of the year, connecting participants over an extended period of time for a total of 50 days.
“After months of preparation and hard work by our entire team, we as Messe Berlin are proud to officially open ITB China Virtual 2021,” said Mr. Martin Ecknig, CEO Messe Berlin. “For the first time ITB China goes fully digital. The tailormade new virtual platform will meet the ever-changing needs of our exhibitors and buyers, giving them a platform to explore opportunities, ideas and innovations with an optimistic future for our industry in mind,” he added.