The forthcoming edition of Arabian Travel Market (ATM) has seen a 104% increase in registrations compared to the same period last year
With three weeks remaining until Arabian Travel Market (ATM), the event is on course to attract a record number of high value visitors, with registrations up 104% compared to the same time last year, reinforcing its position as an essential platform for travel trade professionals around the world.
International markets account for a substantial 52% of total visitor registrations, highlighting the event’s global appeal and underscoring the importance of fostering cross-cultural connections and collaborations. Meanwhile, visitors from the UAE and GCC contribute significantly to the total figures, accounting for 48% of registrations.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Increased international attendance strengthens the global profile of ATM, providing a vital boost to the local economy and driving revenue in sectors such as hospitality, retail, and travel, thereby demonstrating the impact and strength of business events.”
“This year’s edition is expected to see notable growth in participation from key regions, reflecting demand from across the global tourism industry.”
The top five registered countries for ATM 2025 to date include the UAE, India, Egypt, Saudi Arabia and the UK. India, with its thriving outbound travel market and expanding aviation sector, remains a significant source of demand for the travel industry. Egypt’s tourism revenues reached US$15.3 billion in 2024, representing a more than 100% increase over the last decade, with the government setting a target of 30 million tourists by 2032. Major tourism investments in Saudi Arabia, driven by Vision 2030 initiatives, have positioned the Kingdom as a strong player in the global travel market. The UK remains a crucial hub for both inbound and outbound tourism, with a significant presence in business travel and among tour operators.
Last year, ATM 2024 saw a significant increase in visitors from Africa, the Asia Pacific, Europe, and the Middle East, notching impressive year-on-year increases of 51%, 53%, 40%, and 26%, respectively, with indications that the growth trend will be replicated during this year’s edition. Regionally, Saudi Arabia, Oman, Qatar, Bahrain, and Kuwait saw some of the most significant visitor increases, up 48%, 40%, 39%, 28%, and 37%, respectively.
With over 55,000 attendees anticipated, approximately 37,000 are expected to be visitors, including more than 7,000 distinguished buyers. The event will serve as a platform to showcase more than 2,800 companies, representing an extensive array of over 161 global destinations.
ATM 2025 will centre on the theme “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”, highlighting how connectivity is shaping the thriving tourism industry. Looking beyond technology, the theme will emphasise the importance of industry-wide collaboration and shine a spotlight on the communities that serve as important centres for trade and tourism.
Held in conjunction with Dubai World Trade Centre, ATM 2025’s strategic partners include Dubai’s Department of Economy and Tourism (DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner; and Al Rais Travel, Official DMC Partner.
