The grand 12 th edition of Sancharaka Udawa, Sri Lanka‘s foremost Travel & Tourism Fair, is scheduled for May 23rd & 24th, 2025. A press briefing held at the Mont Blanc Ballroom, NH Collection- Colombo, saw the presence of esteemed travel and tourism officials alongside industry luminaries. Sancharaka Udawa, organized by the Sri Lanka Association of Inbound Tour Operators (SLAITO) in collaboration with the Sri Lanka Tourism Promotion Bureau (SLTPB) as the main event partner, was officially announced by Mr. Nalin Jayasundera, President of SLAITO and Mr. Charith De Alwis, Hon. Secretary, SLAITO and Chairman, Sancharaka Udawa 2025 Organizing Committee, under the guidance of Mr. Buddhika Hewawasam, Chairman of the Sri Lanka Tourism Promotion Bureau (SLTPB) & Sri Lanka Tourism Development Authority (SLTDA).
This premier exhibition provides an exclusive platform for both B2B and B2C sectors, fostering engagement between industry stakeholders and pertinent Government bodies. For further information and booth reservations, visit www.sancharakaudawa.com. Scheduled from 10:00 am to 8:00 pm on May 23rd & 24th, 2025, Sancharaka Udawa anticipates over 250 exhibitors. The event will accommodate businesses of all sizes within the tourism sector, with this year’s edition extending to outbound tourism stakeholders such as travel agents.
The exhibition will conclude with a celebratory gathering, offering networking opportunities for both newcomers and veterans in the industry, alongside an award ceremony honoring the Best Stall Creations. The primary aim of the exhibition is to establish a networking platform for small and medium-sized service providers within the industry, facilitating connections with tour operators and facilitating their integration into the broader tourism landscape.
The anticipated outcome includes a significant surge in bookings for regional small-scale tourism service providers. Moreover, exhibitors stand to gain numerous benefits, including enhanced brand visibility across Sri Lanka’s tourism marketing platforms, reaffirming Sri Lanka Tourism’s commitment to industry capacity building and infrastructure enhancement.
To foster stronger ties between industry players and governmental bodies, tourism-related government departments will be provided complimentary stalls. Additionally, several universities, including Sri Lanka Institute of Tourism and Hotel Management (SLITHM), University of Uva Wellassa, University of Rajarata, University of Sabaragamuwa, University of Colombo, NSBM Green University, University College of Jaffna and University of the Visuals & Performing Arts have joined as knowledge partners for the event, further strengthening the forum’s focus on youth participation and academic engagement.
For the first in Sancharaka Udawa, Sri Lanka Convention Bureau (SLCB) collaborate to Encourage Tourism Innovations at Sri Lanka MICE Tourism Conclave 2025. This pivotal event is designed to be a platform for the Sri Lanka’s tourism industry to come together, share innovative ideas, and contribute to the growth of the country’s tourism sector, with a particular focus on MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism. This grand spectacle is made possible by our esteemed sponsors: Platinum Sponsor – Aitken Spence Travels, Gold Sponsor – LankaPay Pvt Ltd, Silver Sponsor – Micro Cars, Digital Media Partner – Weblankan.
The upcoming event will feature engaging sessions aimed at both trade visitors and the public, ensuring maximum value. A robust marketing campaign is underway to ensure the success of Sancharaka Udawa 2025, with event management entrusted by SLAITO to CDC Events & Travels Pvt. Ltd. together with Aitken Spence Conventions & Exhibitions. With the burgeoning significance of the tourism and hospitality sector, this year’s event is poised to attract even more sponsors, building on the momentum of previous years.
