Sri Lanka Tourism has been awarded the prestigious “Best Stand for doing business” accolade at the World Travel Market (WTM) London 2024, one of the travel industry’s most significant global events.

Competing among hundreds of exhibitors, Sri Lanka’s vibrant and immersive stand captivated the WTM audience, showcasing the country’s rich cultural heritage, natural beauty, the Pekoe Trail and commitment to sustainable tourism.

With over 100 companies representing Sri Lanka Tourism, the B2B sessions were conducted with Agents, operators and Media from the UK and Europe. Designed to reflect Sri Lanka’s unique blend of tradition and innovation, the stand featured elements that highlighted its diverse tourism offerings – from beaches and wildlife experiences to cultural landmarks, wellness retreats and the newest tourism offering – The Pekoe Trail. Through live cultural performances, interactive digital experiences, and an array of authentic Sri Lankan flavors, the stand successfully conveyed the essence of Sri Lanka as a must-visit destination.

Praising this achievement, Sri Lanka Tourism Chairman Buddhika Hewawasam said, “Winning the Best Stand award at WTM London is a testament to the dedication and creativity of our industry partners and the team at Sri Lanka Tourism. Our goal was to give visitors a true taste of Sri Lanka, and this recognition affirms the growing global interest in our island. We are excited to welcome more travelers to experience the warmth and wonders of Sri Lanka firsthand.”

This award along with bagging Gold as the most desired island at the Wanderlust readers Choice awards marks a significant milestone for Sri Lanka Tourism as it reinforces the country’s position as a top destination in South Asia. With visitor numbers on the rise and a renewed focus on sustainable practices, Sri Lanka Tourism is set to inspire travelers worldwide and boost its status on the global stage.