ITB Asia announces 2024 conference theme as “Innovating for Tomorrow: Strengthening Future Resilience in Travel and Tourism”. The conference spans over 3-days from 23 – 25 October at the Sands Expo & Convention Centre in Singapore, alongside MICE Show Asia and Travel Tech Asia. Across three stages, renowned industry experts, including notable figures from Almaty Tourism Bureau, Booking.com, Croatian National Tourist Board, Dubai World Trade Centre, FCM Meetings & Events, Live Group, MG Group, Skyscanner, Tripadvisor and World Travel & Tourism Council (WTTC), will explore, debate and discuss the latest insights revolutionising the travel and tourism sector.
As the travel industry continues to evolve at an unparalleled pace, the ITB Asia Conference 2024, running from 23 – 25 October in Singapore, provides the key platform to stay on the cutting edge and shape a resilient and dynamic future for global travel and tourism. Under this year’s theme “Innovating for Tomorrow: Strengthening Future Resilience in Travel and Tourism”, the agenda of the three-day conference comprises ground-breaking knowledge and insights across three focused tracks on how to adapt to changing consumer expectations, improve operational efficiency and create more sustainable and immersive experiences.
“ITB Asia Conference is where tourism leaders gather to take the pulse of the future and discuss trends on business continuity and resilience. ITB Asia is jam-packed and full of energy, celebrating the vibrant travel and tourism scene with its cultural and destination showcases, complemented by a seamless B2B business meetings scheduler”, says Joyce Wang, Executive Director of Messe Berlin Asia Pacific, the organiser of ITB Asia, MICE Show Asia and Travel Tech Asia. “The most pressing topics critical to the future of MICE, corporate travel, leisure travel, and travel technology will be discussed by a line-up of high-calibre international speakers to strengthen the industry’s resilience and pave the way for the future.”
Opening Keynote of ITB Asia 2024
The opening keynote on Day One, 23 October, will feature a keynote speech from Liz Ortiguera, Managing Director Asia-Pacific and Sr Advisor to CEO, World Travel & Tourism Council (WTTC), titled “Global Trends for Sustainable Travel and Tourism”. Attendees will gain an economic outlook on the travel and tourism industry in Asia-Pacific, as well as global and regional trends that are influencing the sector’s transition towards a more sustainable future.
Those seeking insight into the transformative impact of technology in the industry will benefit from the keynote speech, “Navigating the Future of Travel: Embracing Technological Innovation,” delivered by Kevin Goh, Chief Executive Officer, Lodging, CapitaLand Investment Limited and Chief Executive Officer, The Ascott Limited.
“Technology is a catalyst that shapes the future of tourism, with the ability to transform the traveller experience, operational efficiency and sustainability. As Ascott charts our course towards global leadership in hospitality, we see technology as crucial to enhancing our productivity and service standards. To continue leading in innovation, we must foster a culture that not only embraces technological advancements but also empowers our workforce to fully harness these innovations. This approach will pave the way for a transformative future in travel, where technology and human expertise converge to deliver unparalleled experiences.”, says Kevin Goh, Chief Executive Officer, Lodging, CapitaLand Investment Limited and Chief Executive Officer of The Ascott Limited.
