World Travel Market London has announced the Greek National Tourism Organisation (GNTO) as its Premier Partner, showcasing the destination’s dynamic cultural experiences and endless year-round opportunities.

The prestigious partnership will ensure positive global exposure for Greece across WTM’s unrivalled international audience – showing how the country is investing heavily in ensuring it remains one of the top leisure destinations in the world.

WTM London is the perfect platform for Greece to show how its tourism strategy is successfully balancing the benefits of tourism with the needs of local economies and communities while safeguarding the natural and cultural environment. Along with policies to diversify offerings, mitigate seasonality, upgrade education, and foster cooperation with local communities, tools have been introduced for comprehensive and systematic data collection and information flow in tourism.

Greece is addressing sustainability through a multi-faceted approach, with the safeguarding of natural and cultural resources, spotlighting lesser-known destinations, as well as the identity and well-being of local communities, at the heart of all considerations.

As Premier Partner, the GNTO will build on this outstanding progress, thanks to the prime advertising and marketing opportunities with WTM. The exciting partnership will also help the tourist board and 80 of its stakeholders who are exhibiting, further raise its global profile by taking part in the opening ceremony and key press conferences with the international media.

Juliette Losardo, Exhibition Director, World Travel Market London, commented: “I am thrilled to announce the Greek National Tourism Organisation as our Premier Partner for 2024. Greece has long been at the forefront of leisure tourism and has participated in World Travel Market for many years, but they never stop innovating.