The Sri Lanka Tourism Alliance (SLTA), together with Australia’s Market Development Facility (MDF), hosted the ‘Women in Tourism: Advocate Engage Achieve’ event to engage with tourism industry leaders on co-creating solutions to increase women’s participation in the tourism industry.
The discussion centered on the findings of a study, conducted by MDF in collaboration with The Tourism Alliance, that assessed the barriers to women’s employment in tourism. MDF shared key insights from the study, including provincial-level differences in factors influencing women’s decisions.