Tourism Alliance and Australia’s MDF partner to promote women’s participation in tourism revival

Events

Tourism Alliance and Australia’s MDF partner to promote women’s participation in tourism revival

The Sri Lanka Tourism Alliance (SLTA), together with Australia’s Market Development Facility (MDF), hosted the ‘Women in Tourism: Advocate Engage Achieve’ event to engage with tourism industry leaders on co-creating solutions to increase women’s participation in the tourism industry.

The discussion centered on the findings of a study, conducted by MDF in collaboration with The Tourism Alliance, that assessed the barriers to women’s employment in tourism. MDF shared key insights from the study, including provincial-level differences in factors influencing women’s decisions.